Jason Ballard's Elite Performance Coaching roots began in Middle School in his home state of Wisconsin. At that point in his life, he developed a deep passion for basketball and his goal was to be an NCAA Division One Basketball Player. It was during that time that he had a mission to be the best conditioned athlete on the floor. During the summer, every evening before he went to bed he would plan his next day around his workouts. That motivation to outlast his opponents on the hardwood led him to developing speed and endurance. By his Sophomore year in high school, family and other coaches encouraged him to try Track and Field. During his Junior year in high school, he became a top-tier 400 meter runner in the state of Wisconsin. When letters and interest from colleges around the Midwest started arriving, he decided that it would be fun to go on a nationwide self-recruiting campaign to see which schools would give him the opportunity to run for them.
Through that campaign, the University of Miami began to recruit him and ultimately that was the school he decided on. Being a student-athlete was something that Jason excelled at. Not only did he have a solid career on the track but had similar success in the classroom. He graduated Cum Ladue from the School of Business with a degree in Finance and Minor in Accounting. In addition, he was the Treasurer of the Student Athlete Advisory Committee. The experience of having to maximize his time and productivity as a student-athlete built an extremely great foundation for his future success in business and as a family man.
During the Summer between his Junior and Senior year in college, he was blessed to land an internship at AK Capital LLC, a New York based Broker/Dealer of securities. That summer of hard work paid dividends for him by being offering a full-time job after college and placed on the Mortgage-Backed Securities Trading Desk. Being on a Wall Street trading desk where split second decisions and time management are the difference between making money and losing money, his efficiency and productivity were honed. In addition, long and exhausting days on a capital markets trading floor taught him not only how to maximize his energy, but how to recover properly from it. Early in his career he earned his Master’s in Finance from Florida International University while working full-time. That exhausting process taught him what are his priorities and reinforced how to have laser focus. That focus helped him structure over one billion dollars in Mortgage related securities during his career.
The University of Miami is also where Jason met his wife Leanne. She would often complain to him when they first started dating that "Nobody else prioritizes what you do with your time like you do". Little did she know those would be the building blocks to build a thriving dual parent income household. Currently, Jason and his wife Leanne reside in Jupiter, FL. Each day they tackle the challenges of managing both of their careers while raising their two kids Emily and Blake. Leanne works on a Global Marketing team for a Fortune Top 50 Healthcare Company. Outside of work, Jason enjoys balancing his exercise routine, playing golf, coaching numerous youth sports teams, and being an active member of his church in many leadership roles.
The vision for Primetime Elevation came from two observations that Jason had. First, he realized how many activities youth were taking on and did not have the tools to properly manage their overall life. For instance, parents of high school athletes were spending thousands of dollars every year on travel teams, sport specific trainers, strength and conditioning coaches, SAT prep, academic torturing, etc. The problem is that these kids are overwhelmed with all of their commitments and don't have the ability to manage and prioritize everything that is going on in their lives. This just leads to burnout, underachievement, mental health issues and lack of happiness in one’s life. Just by teaching these kids how to better manage their daily routine would reduce their stress and bring them a better quality of life, not to mention much more success. In addition, these are tools that will help each of these individuals at all stages of their life and bring them a more fruitful life for years to come.
The second observation that spurred Primetime Elevation was seeing how many fellow parents were struggling and just going through the motions every day without a purpose and plan. After hearing and seeing parent after parent complain about how they either don’t get enough out of their careers, have enough time with their children, can’t organize the plate of family activities, or drained of energy at the end of the day, he felt a calling. Even though time and energy management for all aspects of a parent's life is difficult and never easy, a few changes to their lifestyle can bring not only more joy, but also success to their lives.
If you’re looking to make yourself elite, Primetime Elevation will take you there!